Marketing Day: The Pokémon Go craze, Amazon Prime Day results & more

first_img Posted on 14th July 2016Digital Marketing FacebookshareTwittertweetGoogle+share Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 HomeDigital MarketingMarketing Day: The Pokémon Go craze, Amazon Prime Day results & more Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Marketers look to climb aboard the Pokémon Go phenomenonJul 13, 2016 by Barry LevineA week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool.Amazon avoids a #PrimeDayFail on social media this yearJul 13, 2016 by Matt McGeeDespite minor ordering problems, most of the social conversation around Amazon’s Prime Day this year was positive.Amazon’s competitors saw a boost from Prime Day, tooJul 13, 2016 by Ginny MarvinE-commerce retailers saw traffic and conversion rate lifts on Prime Day as more shoppers came online to buy.Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace”Jul 13, 2016 by Greg SterlingCompany’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each location.Prime Day the “biggest day ever” for Amazon and its Alexa devicesJul 13, 2016 by Greg SterlingAmazon Echo sold massively, and according to the company, there was one v-commerce purchase per second.A brief introduction to data visualization theory for marketersJul 13, 2016 by Paul ShapiroWe marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.Contribution margin: How to tell if your marketing makes centsJul 13, 2016 by Jacob BaadsgaardIs your marketing making you money or losing it? Columnist Jacob Baadsgaard explains how determining and tracking your contribution margin can help your marketing initiatives remain profitable.How retailers are getting mobile engagement wrongJul 13, 2016 by Josh ToddHow can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they’re doing wrong and how they can turn things around.Changing the Cannes conversation: Creativity isn’t enoughJul 13, 2016 by Ben BarokasWhile columnist Ben Barokas agrees that creativity is one key ingredient of a solution to ad blocking, his dispatch from Cannes argues for a more holistic approach.FTC spanks Warner Brothers for failure to disclose social influencer paymentsJul 12, 2016 by Greg SterlingThe company paid YouTube and social media influencers to promote a video game to their audiences without revealing that the content was sponsored.Mozilla envisions a new kind of crowd-sourced content recommendationJul 12, 2016 by Barry LevineThe goal of its new Context Graph project: Help users find useful content, based on what other users have found useful for that topic.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Google expansion of Local Inventory Ad product search now live in Maps and knowledge panelsMoz shows you the faster way to find duplicate local business listingsHow to conjure big PPC profits with a few hundred dollarsSuffered a rankings drop? Use this checklist to diagnose whyOnline Marketing News From Around The Web:AnalyticsAre Marketers Satisfied With How They’re Using Data?, www.marketingprofs.comBig Data Analytics Success Depends on These 3 Ingredients, www.cmswire.comWhat is predictive analytics and how could you use it?, www.econsultancy.comBlogs & Blogging11 Things You Must Do After Publishing a New Blog Post, www.searchenginejournal.comBlog or vlog?, yoast.comHow to Get Your Readership Involved and Grow Your Audience with Community Challenges, www.problogger.netBusiness IssuesGoogle acquires team behind website sharing app Kifi, shutting it down soon, venturebeat.comVine isn’t growing and most of its top executives have left, www.recode.netContent Marketing5 Content Marketing Ideas for August 2016, www.practicalecommerce.com6 Musts for Legal Content Marketing, www.thunderactive.comA B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group, www.komarketingassociates.comAre You Guilty Of Allowing Good Content To Rot?, www.searchenginepeople.comHow publishers wring new value from old content, digiday.comThe Best Way to Get Your Brand Message Out in a Noisy World, www.convinceandconvert.comConversion OptimizationHow The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly), conversionxl.comHow to Get Top Management Buy-in for a Conversion Rate Optimization Program, vwo.comCopywriting, Design & UsabilityA Guide to Writing Better Business Documents, www.distilled.netHow to Add Custom Styles to the WordPress Visual Editor, www.wpexplorer.comHow to Design Your Site Like Airbnb, blog.crazyegg.comDomainingCompanies still love descriptive .com domains, domainnamewire.comE-Commerce9 Ecommerce Conversion Optimization Tactics That’ll Earn You Bags of Money, company-enterprise.myshopify.comAmazon has reduced Alexa’s mistakes in completing tasks by a factor of 2, venturebeat.comEmail MarketingEmail Marketing Automation, Without Turning Subscribers Off, blogs.constantcontact.comEmail Marketing Gets a Boost From … Louis CK?, www.cmswire.comEmail Newsletters Hit a Speed Bump: Inaccurate Open Rates, adage.comThe Benefits of Email Templates (and How to Use Them), movableink.comGeneral Internet Marketing5 Ways to Win with Web Personalization, blog.marketo.comBeyond Digital Marketing: Lessons from Digital Business Innovators, www.cmswire.comThe 10 Best-Perceived Brands Among Consumers in 2016 (So Far), www.adweek.comInternet Marketing IndustryKenshoo Appoints Digital Marketing Veteran Vince Cortese As CRO, kenshoo.comMarTech7 Ways Technology Can Make You a Smarter Content Marketer, contentmarketinginstitute.comCommissioned Survey from Persado Shows Marketers Turning to Automation to Improve Customer Engagement, www.martechadvisor.comHot Trends in Marketing Automation You Need to Know, www.marketingprofs.comMobile/Local MarketingFacebook lifts the veil on its mobile device testing lab, techcrunch.comFacebook’s Oregon data center has a lab with nearly 2,000 smartphones to test its apps, venturebeat.comHangouts for Android will add video messaging feature that’s been on iOS version for months, venturebeat.comMobile marketing strategy: Four key charts from our latest research, econsultancy.comUse These Methods to Get Your Mobile Ads Seen, www.tune.comOther ItemsYahoo Sports & Finance Get a New Look, yahoo.tumblr.comSocial Media6 Browser Extensions for Busy Social Media Marketers, www.socialmediaexaminer.comFacebook, Twitter, And Breaking News’ Special Relationship, www.buzzfeed.comHow Brands Can Adjust To Facebook’s Big Algorithm Change, www.socialmediaexplorer.comInstagram’s algorithmic feed is the worst thing to happen to me all summer, techcrunch.comInstagram’s most-liked picture is a Coca-Cola ad with Selena Gomez, digiday.comOh No! Did Facebook Just Kill Unpaid Marketing Content?, smallbiztrends.comSmart Monetization for Publishers in a Facebook Instant Articles Era, www.adweek.comSnapchat for B2B: Examples of Brands in Action, Best Practices & Tips, www.toprankblog.comUltimate Facebook Ad Types Cheat Sheet, www.wordstream.comWhy You Should Switch to an Instagram Business Account, blogs.constantcontact.comWSJ Standing Back in Wary Approach to Facebook, adage.comVideoA Beginner’s Guide to Creating Video Content, www.marketingprofs.comEssential Tools and Tactics for Video on Social, www.newswhip.comFacebook Expands Video Engagement Custom Audiences; Get the Skinny, 3qdigital.comInstagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook, www.adweek.comWhat The Future Of Online News Video Looks Like, www.newswhip.comFrom our sponsors: Marketing Day: The Pokémon Go craze, Amazon Prime Day results & more Marketing Day: The Pokémon Go craze, Amazon Prime Day results & moreYou are here:last_img read more

Arrest after car chase in north Columbia

first_imgOne man is in jail after a car chase in north Columbia.Police say the chase started when they served a search warrant at an apartment on Oakland Gravel Road near Lange Middle School on Tuesday. Joseph Luckett, 25, allegedly ran from the apartment to a car and took off.Spike strips slowed the car down off Smiley Lane on Gallant Fox Drive. Investigators say Luckett tried to run for it. A helicopter kept an eye on him until he was arrested.Luckett allegedly had two stolen guns and an ounce of heroin on him.(This story was last updated at 5:53 a.m. Wednesday.)last_img read more

Indian skipper Dhoni and wife Sakshi meet Rahul Gandhi

first_imgNewly-married Indian cricket captain Mahendra Singh Dhoni on Tuesday met Congress leader Rahul Gandhi in the Capital.Dhoni was accompanied by his wife Sakshi and cricketer friend R P Singh during the meeting at 10 Janpath, the official residence of Congress President Sonia Gandhi, a top BCCI source said.”The appointment was taken earlier and the meeting was just a courtesy call,” the source said.Asked whether Dhoni also met Sonia Gandhi, the source said, “The appointment was only for meeting Rahul Gandhi.”Dhoni and Sakshi got married in a hush-hush ceremony on Sunday night at a farmhouse near Dehradun after getting engaged on Saturday.The ceremony was a private affair with only close family members and friends in attendance. The media was kept at bay by tight security during the marriage.last_img read more

Modern estate development threatens Rabindranath Tagore’s ‘Abode of Peace’

first_imgNEW SKYLINE: The first phase of a housing project is readyRabindranath Tagore’s “Abode of Peace” is fast becoming a theatre of war. Santiniketan, the university town founded by the Nobel laureate in Birbhum district in West Bengal, has been the centre of a brewing storm over the rash of real,NEW SKYLINE: The first phase of a housing project is readyRabindranath Tagore’s “Abode of Peace” is fast becoming a theatre of war. Santiniketan, the university town founded by the Nobel laureate in Birbhum district in West Bengal, has been the centre of a brewing storm over the rash of real estate development that threatens the founder’s vision of it as a tranquil seat of learning. Recently, a group of well-known intellectuals and celebrity residents filed a public interest petition in the Kolkata High Court against “the indiscriminate selling off of Santiniketan”. Their objection is against builders Bengal Ambuja, which are planning to turn the Khoai, the picturesque laterite basin caused by erosion, into a housing complex.There are many such basins in Santiniketan, but the Khoai of the lawsuit is said to have been immortalised by the writings of Tagore and the paintings of Ram Kinkar Baij and Nandalal Bose. While the recent petition concerns only one project, residents allege there are at least two others that will be out of tune with Tagore’s idea of Santiniketan.They say Bengal Peerless Group’s 13-acre housing scheme is launching its own assault on the Khoai and that it is also about to bring in a “nightclub culture” that is alien to Santiniketan. The 27-acre ecopark to be constructed by Surji Consultants also allegedly involves draining a 17.7 acre waterbody called the Laha Bundh. Discordant notes: Work for an ecopark in progress at Laha BundhMany prominent citizens of Kolkata and three local groups are readying for a second PIL (to begin by the end of this month) against construction at Laha Bundh. Adding to the uproar is the fact that there are other builders eyeing Santiniketan. It is not hard to seewhyBengalis are sensitive, touchy even, about the place.Quite apart from the associations with their favourite poet, the sleepy little university town, just 150 km from Kolkata, continues to be the hottest weekend getaway and post-retirement retreat for the city’s well-heeled. “The new projects are going to bring a certain kind of culture that will ruin the ambience and charm of Santiniketan,” says Sushanto Tagore, the poet’s grand-nephew. At the receiving end of all this ire is the Sriniketan Santiniketan Development Authority (SSDA), the government instituted body that is in charge of all development activity in these twin towns and their neighbour, Bolpur. Residents are upset by the indiscriminate and rapid green lighting of projects.It is not just the SSDA that is attracting the ire of concerned citizens. Also named in the lawsuit is Viswabharati University, as the designated upholder of Tagore ‘s ideals. According to the Act which brought the university under the Centre in 1951, Viswabharati’s territorial limits extend to about 3,000 hectares around it. The activists argue that if that is so, then the disputed projects are definitely encroaching on its land and should be thrown out by the university. No such thing is likely to happen anytime soon. Mainly because, as Vice-Chancellor Sujit Kumar Basu puts it, “Territorial limits do not necessarily mean ownership. We are investigating to see how much land the university actually owns.”At a basic level, the current controversy has to do with the fact that land ownership and jurisdiction rights is a fuzzy subject in Santiniketan. In 1863, Tagore’s father Debendranath took on lease of 20 bighas (6.6 acres) from the erstwhile owners, the Sinha zamindars of Raipur.Since then, lessees have changed hands many times, and large tracts have been deemed vested land. Some of that has now been acquired by the SSDA, though the question of whose authority holds-the SSDA’s or the university’s- is still an open one.SSDA Chairman Somnath Chatterjee, high-profile CPI(M) leader and parliamentarian, maintains there is no dispute about land ownership. “The three project areas do not fall within the land belonging to theViswabharati,”he says. “The government has given this land to the SSDA.” Executive Officer A.K. Das adds: “The site of the Ambuja housing scheme is not at the Khoai at all. At least not the Khoai Tagore wrote about.” Das is, however, tightlipped about the other projects, particularly the forthcoming draws for the ecopark. The Laha Bundh is bone dry, with loaders scooping up mud round the clock. “We are only dredging the bundh,” says Das.”We will refill the tank and have the ecopark in the 10 acres surrounding it.”The recent lawsuit has opened up a whole new debate about Santiniketan’s future. Does leaving it untouched imply (and risk) keeping it backward? Or should Santiniketan be allowed to become the Gurgaon of Bengal-and benefit from malls, a sports complex, hostels for students, bypass roads, a polyclinic and trauma centre and a host of other projects on the anvil? “This alleged concern is based on deliberate misinformation and crocodile tears for Santiniketan,” says an angry Chatterjee. “Those who are protesting do not want to know that there is a binding on every housing project cleared by the SSDA to provide a public service.”Something that is essential for a Santiniketan that was once primarily agrarian, but is fast changing. Over 70 per cent of the 1.26 lakh population (of the three towns taken together) is opting for “other” jobs. It is, however, not clear what these jobs are-and certainly there are not enough to go around.advertisementadvertisement”Birbhum has only one industry, and that is the Viswabharati University,” says Basu. “Everybody thinks they need only to come here to get a job. But the university cannot accommodate them all. So the new projects should be welcomed if they generate employment.”Santiniketan’s other revenue earner is an iffy tourism trade, with about five lakh visitors dropping in for the town’s two main events, the Pous Mela and the Vasantotsav. The administration thinks the activists are repressing a possible boom.Recently, when residents protested the granting of bar licences to four hotels in the town, a government officer brushed it off with: “You have to give the tourists something to do in the evening.” The problem is that nobody is clear at what cost.last_img read more

White Wonder: When Katrina, Nimrat and Jacqueline wore the snowy hue

first_imgYes, the weather has started giving you the chills, but what’s winter without its fair share of #WinterWhites? Though the hue is known for the cooling effect it has during the summer season, the whole idea of dressing in the snowy hue in the winter comes with a certain charm.So, unless you want to happily freeze yourself to death in the current weather, you can always take summer inspiration from Bollywood beauties Katrina Kaif, Nimrat Kaur and Jacqueline Fernandez.Nimrat KaurAlso see:Nimrat Kaur becomes a futuristic warrior for Payal SinghalBusy promoting her latest project, Airlift with co-star Akshay Kumar, Nimrat Kaur made sure her sheer-white look turns out to be a memorable one. A top knot and an embellished asymmetrical one-shouldered number by Rohit Gandhi + Rahul Khanna worked wonders for the actress.Picture courtesy: Instagram/@tanghavriKatrina KaifAlso read: All the secrets Katrina’s been hiding about her red tresses are outAt the trailer launch of Fitoor, Tabu and Aditya Roy Kapur’s hot co-star, Katrina Kaif, was seen sporting a Cushnie Et Ochs mini-dress. The pastel heels and minimal accessorising made sure that the look was right up her alley. Are we missing the red hair, though? Keeping that dress in mind, definitely a teeny-tiny bit.Picture courtesy: Instagram/@tanghavriJacqueline FernandezOwning this Cushnie Et Ochs number, Jacqueline Fernandez showed us how to do white with just the right pop of pink thrown in.Picture courtesy: Instagram/@jacquelinef143 Is there any look in particular that you seem to have a preference for?advertisementlast_img read more

Kuldeep Yadav not easy to bat against, feels Australia skipper Steve Smith

first_imgAhead of the five-match One-day International (ODI) series against India, starting here on Sunday, Australia skipper Steve Smith on Saturday said it won’t be an easy task to read young chinaman bowler Kuldeep Yadav.”A few of our guys played against him (Kuldeep) in the Indian Premier League (IPL) and he is a good young talent and can be difficult to pick at times,” Smith told reporters here.”He is someone who you have to watch a little bit closely. Hopefully we can put him under pressure early in his spell and try and take him for as many as we can,” he added. (Virat Kohli has more ODI tons as India play lot more limited-overs cricket: Steve Smith)Kuldeep took four wickets on his Test debut against the Aussies in Dharamsala earlier this year.The visitors have got a similar type of bowler — K.K. Jiyas — at the nets to be ready for him.”He is a guy Sri (team consultant Sridharan Sriram) has organised to come down and bowl. They have got Kuldeep Yadav in their squad and he is likely to play. There is a chance to train against someone like that. There aren’t too many in the world,” Smith said.Asked if the series would see a lot of runs being scored, Smith said: “We saw that the last time we came here in 2013 it was a run-fest where 350 was around par. It’s difficult to say.””Every ground is going to be different. I think it’s about summing things up quickly at every ground. I couldn’t tell you if it is going to be a run fest. It depends on the pitches.”advertisementSmith added that anyone from the top four will have to contribute big in order to win when quizzed if the bulk of the responsibility will rest on him.”I think it’s important for someone in the top four to go on and make a big score. I think we have the guys to do that. It’s important in any country. We saw that the last time we came here in 2013 it was a run-fest where 350 was around par.”On his team combination, Smith said: “We have got a spinning all-rounder, we’ve got all-rounders that take pace off the ball and things like that. We have got a few different options but we will go in with what we think is best for the conditions.””We’re not going to name our team today. We’re going to have a look again tomorrow and see what we think is the best (XI). There might be a bit of rain on Sunday as well. Gives us a chance to have a look at that and then we will be able to name our XI for Sunday,” he said.last_img read more

10 months agoNewcastle captain Lascelles expects battle with Fulham striker Mitrovic

first_imgNewcastle captain Lascelles expects battle with Fulham striker Mitrovicby Paul Vegas10 months agoSend to a friendShare the loveNewcastle United captain Jamaal Lascelles expects a battle facing Fulham striker Aleksandar Mitrovic this weekend.Lascelles has paid tribute to his former team-mate, saying the Serb is “smart and physical” and a tough opponent. He said: “Mitro is a good striker; he’s smart, he’s physical, and he can be a nightmare for centre-halves. And they’ve got a good midfield; they try to play good football, too. But we’re paid to do our job, and they’re coming to St James’ Park, so we’ll be full of confidence.“They’re bottom of the league, but they’ve got some good players in their team.“Every game in the Premier League is a difficult game. There’s not one game where you think, ‘Yeah, we’ll easily beat them.’ So we just need to make sure we prepare in the right way and with the same attitude we did at the weekend.” TagsTransfersAbout the authorPaul VegasShare the loveHave your saylast_img read more

Video: Georgia Defensive Lineman Trenton Thompson Clears A 42-Inch Box Jump With Ease

first_imgGeorgia's football team running onto the field.ATHENS, GA – NOVEMBER 12: The Georgia Bulldogs enter the field to face the Auburn Tigers at Sanford Stadium on November 12, 2011 in Athens, Georgia. (Photo by Kevin C. Cox/Getty Images)At 6-foot-4, 307 pounds, Georgia defensive tackle Trenton Thompson doesn’t seem like someone who should be able to clear a 42-inch box jump with relative ease, but the big man has some serious athleticism. In a video recorded by strength and conditioning coach Aaron Feld, Thompson makes the jump from sitting on a bench. That’s some serious explosion.Big Trent got hops! #GoDawgs Video via- Aaron FeldA video posted by DawgsOnTop (@dawgsontop) on Feb 29, 2016 at 3:04pm PSTSome of the smaller Dawgs did the same on the 48-inch box jump.Gonna have to change his name to Human Pogo Stick, 48″ Box jump, no sweat for @_CRADICULOUS. @coach_sinclair #ATD pic.twitter.com/azTR9sv44N— Aaron Feld (@coachfeld) February 29, 2016Several guys the 48″ Box. @LCarter_25, @_CRADICULOUS, @FourTheGame, and Dom Sanders. @coach_sinclair #ATD #bunnies pic.twitter.com/sBVwrPT1UJ— Aaron Feld (@coachfeld) February 29, 2016@StevenVanTiflin @_AyeeLilWuan @TrentJolly78 @Greyson_Lambert @tanstumpey @RidleyCa competing today! @coach_sinclair pic.twitter.com/BsuVXbHBOo— Aaron Feld (@coachfeld) February 29, 2016…and then we have a few guys clearing 54 inches.@WillyCinthacut @LuxuryLife1K @iAMPrinceMauger @ReggieD25 Hitting them high boxes @coach_sinclair #ATD pic.twitter.com/9MmCBSjrAC— Aaron Feld (@coachfeld) February 29, 2016Well, we’re impressed.[Field Street Forum]last_img read more

Jim Harbaugh Announces His Wife Is Pregnant With His 7th Child

first_imgjim harbaugh on the sideline at the ohio state gameCOLUMBUS, OH – NOVEMBER 24: Head Coach Jim Harbaugh of the Michigan Wolverines looks up at the scoreboard in the third quarter after the Ohio State Buckeyes scored at Ohio Stadium on November 24, 2018 in Columbus, Ohio. Ohio State defeated Michigan 62-39. (Photo by Jamie Sabau/Getty Images)Michigan head coach Jim Harbaugh is going to be a father – for the seventh time, in fact. Monday, Harbaugh announced at one of his program’s camps that he and his wife Sarah are pregnant with their fourth child together. Harbaugh, now 52 years old, also has three children with his former wife, Miah.Harbaugh’s first marriage, which lasted from 1996 to 2006, saw three children – Jay, James and Grace. Jim and Sarah, who were married in 2008, also have three children – Addison, Katherine and Jack. Sarah is 38 years old, if you were wondering.Jim Harbaugh is having another kid. Found out yesterday. “Attacking this pregnancy with an enthusiasm unknown to mankind.”— Matt Pargoff (@MaizeBlueNews) June 20, 2016Jim Harbaugh announces at camp his wife is pregnant— The D Zone (@TheD_Zone) June 20, 2016Congrats to the Harbaugh family.last_img read more